Wednesday, May 14, 2008

Green or Greenwash?

This laudable article on the Boston Globe's website rightfully directs critical attention at "green" marketing and so-called "green" products. Would you trust an advertiser with anything you hold dear? Just because they say it's a green product (whatever it is) doesn't make it true.

I've said it before, I'll doubtless say it again (partly because my memory is less than stellar): we will not buy our way out of the present global dilemma. Overconsumption, founded upon a willful disregard for known principles of ecology and sustainability, will ultimately lead to collapse; in our case, the collapse would likely be systemic and may well prove catastrophic.


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